Google My Business – Why it Matters and What You Need to Do


Developing Your Business Idea and Conducting Market Research

The first step in starting a new business is to develop a viable business idea. This process involves identifying a need in the market and creating a product or service that addresses that need. Begin by brainstorming ideas, and considering your passions, interests, and areas of expertise.

Once you have a business idea, conducting market research to validate its potential is essential. Market research helps you understand the industry, identify competitors, and determine your product or service demand. It also helps you define your target audience – the group of people most likely to be interested in your offering.

During your market research, gather data on your target audience, such as demographics, preferences, and buying habits. This information will guide your marketing strategy and help you create personalized experiences for your customers.

Crafting a Comprehensive Business Plan

A well-crafted business plan is essential for any new business, as it provides a roadmap for success and serves as a tool to attract investors or funders. Think of all the answers you’ll need as you get started: Will you be an in-person or an online business? What’s your pricing structure? These are all part of your business plan.

Writing a business plan involves outlining your business type, your company’s objectives, target market, products or services, marketing strategy, financial projections, and operational structure.

It should also include an executive summary, which offers a brief overview of your business and highlights its key aspects. By creating a thorough and persuasive business plan, you demonstrate your commitment to your venture’s success and showcase your new company’s potential to prospective partners, investors, and financial institutions.

Choosing and Registering Your Business Name and Domain

Your business name is a critical aspect of your brand identity. Choose a unique, memorable, and relevant name for your business. Before finalizing your business name, ensure it’s available by conducting a search on the Secretary of State website and the United States Patent and Trademark Office (USPTO) database.

After selecting your business name, register your domain. A domain is your website’s address on the internet, and it’s essential for establishing your online presence. Choose a domain that is easy to spell, memorable, and relevant to your business. Providers like GoDaddy, Namecheap, and Bluehost offer domain registration services.

While registering your domain, consider purchasing multiple domain extensions such as .com, .net, .org, but .gov has limitations so you likely want to steer clear of that. Owning all of these domains will help to protect your brand and prevent competitors from using similar domain names. Also, create a professional email address using your domain to establish customer credibility.

By incorporating these steps into your business startup journey, you’ll be better equipped to develop a solid business idea, understand your target market, and build a strong online presence. This foundation will set you on the path to creating a successful business that meets the needs of your target audience and stands out in a competitive market.

Forming Types of Entities

One of the first decisions you’ll need to make as a new business owner is selecting the appropriate business structure for your startup. The legal structure you choose will impact your business’s taxes, personal liability, and ongoing compliance requirements, and the best small business structure varies from company to company.

Sole Proprietorship

Are you doing business on your own? A sole proprietorship is the simplest business structure, ideal for individuals running a small business without any employees. As a sole proprietor, you and your business are considered one entity, which means you’re personally liable for all business debts and obligations. However, setting up a sole proprietorship is straightforward, requiring minimal paperwork and no separate tax filings.

Limited Liability Company (LLC)

An LLC is popular for small business owners, as it offers limited personal liability protection and a more flexible tax structure than a sole proprietorship. An LLC may also protect your personal assets from the company’s debts and legal issues. Also, LLCs can be taxed as a sole proprietorship, partnership, or corporation, depending on the owners’ preferences.

To form an LLC, you’ll need to file articles of organization with your state’s secretary of state and obtain an employer identification number (EIN) from the IRS. You may also need to create an operating agreement outlining the company’s management structure and financial responsibilities.

Licenses, Insurance, and Other Types of Paperwork

For new businesses, obtaining the necessary licenses, permits, and insurance is crucial in ensuring compliance with local, state, and federal regulations. Licenses and permits vary depending on the type of business and its location and may include a general business license, professional licenses, or zoning permits.

Additionally, securing appropriate business insurance coverage, such as general liability insurance, property, and workers’ compensation insurance, protects your business from potential losses and legal issues. It is essential to research the specific requirements for your industry and location, as failure to obtain the proper licenses, permits, or insurance can result in fines, penalties, or even the closure of your business.

Finally, you’ll need a business bank account. Having a separate business bank account helps you start building business credit and helps you set up accounting software to keep track of income and expenditures.

Seeking Out Financing Options

Starting a new business often requires a significant upfront investment, and the unfortunate truth is that because business credit scores involve your length of time in business, many companies start off with bad credit or no credit. You may need to explore various financing options to help recover these startup costs. Most, if not all, of these financing options will require some time in business to qualify although the time requirement will vary significantly among these options.

Types of Small Business Loans

Small businesses have access to a variety of loan options to help them grow and succeed. Some common types of small business loans include:

Term Loans

Term loans are a traditional form of financing in which a lender provides a lump sum of money upfront, which the borrower repays over a set period with interest. These loans can be secured or unsecured, with repayment terms ranging from one to five years or more. Term loans can be used for various purposes, such as working capital, equipment purchases, or business expansion.

SBA Loans

The Small Business Administration (SBA) offers several loan programs designed to support small businesses. Some popular SBA loan programs include:

7(a) Loan Program

The 7(a) Loan Program is the SBA’s flagship program, offering loans for a variety of business purposes, including working capital, equipment purchases, real estate, and business acquisition or expansion. These loans can go up to $5 million, with repayment terms ranging from 7 to 25 years, depending on the loan’s purpose.

504 Loan Program

The 504 Loan Program focuses on economic development and job creation by providing long-term, fixed-rate financing for major fixed assets like real estate and equipment. This program is particularly suitable for businesses looking to purchase or expand their commercial property.

Microloan Program

The SBA Microloan Program offers smaller loans (up to $50,000) to help businesses with working capital, inventory, supplies, and equipment. These loans often come with more flexible terms.

Business Lines of Credit

A business line of credit is a flexible financing option allowing businesses to draw funds up to a predetermined credit limit as needed. Interest is charged on the amount borrowed, and once the borrowed funds are repaid, the credit line is replenished, making it available for future use. Business lines of credit can be used for various purposes, including managing cash flow, purchasing inventory, or covering unexpected expenses.

Equipment Loans

Equipment loans are designed specifically for businesses looking to purchase or lease equipment. These loans often use the equipment as collateral.

With all types of loans, prepare yourself for a very stringent and lengthy application process.

Alternative Financing

These forms of funding aren’t loans, but can still be the right financing for many types of business depending on factors such as how much money you’re looking for, what industry you operate in and how quickly you need the funding.

Merchant Cash Advances

A merchant cash advance (MCA) is a financing option that provides businesses with a lump sum of cash in exchange for a percentage of future revenue. MCAs can be attractive for businesses in industries that banks consider high risk, as well as small businesses with strong credit card sales but can’t qualify for traditional loans due to credit issues. MCAs are also often available to businesses with a limited operating history.

Invoice Financing

Invoice financing is a type of short-term financing that allows businesses to leverage their outstanding invoices to receive immediate cash. Funders provide an advance, typically around 80% to 90% of the invoice value, and the remaining balance, minus fees, is paid once the customer settles the invoice. When you engage in invoice factoring, the factoring company takes over the collection process from your customers. This can potentially strain the relationship between you and your clients, as they may not appreciate being contacted by a third party for payment. It is important to communicate transparently with your clients and choose a factoring company that handles collections professionally and maintains good customer relationships.


Crowdfunding platforms like Kickstarter and Indiegogo allow entrepreneurs to raise funds for their business ventures from many people. Because crowdfunding campaigns rely on the support and contributions of individual investors. There is no guarantee that the desired funding target will be met. If the campaign falls short of its goal, the company may receive significantly less funding than anticipated, which can impact its ability to execute its plans effectively.

Self Funding

According to the United States Small Business Administration:

“Otherwise known as bootstrapping, self-funding lets you leverage your own financial resources to support your business. Self-funding can come in the form of turning to family and friends for capital, using your savings accounts, or even tapping into your 401(k).

With self-funding, you retain complete control over the business, but you also take on all the risk yourself. Be careful not to spend more than you can afford, and be especially careful if you choose to tap into retirement accounts early. You might face expensive fees or penalties, or damage your ability to retire on time — so you should check with your plan’s administrator and a personal financial advisor first.”


Marketing Basics for New Businesses

Once you’ve established your business entity and figured out your financing, it’s time to focus on marketing your products or services. Effective marketing is crucial for attracting potential customers and building a loyal customer base.

Market Research

Start by conducting thorough market research to understand your target audience and their needs, preferences, and pain points. This information will inform your marketing strategy and help you create targeted marketing campaigns that resonate with your ideal customers.

Creating a Marketing Plan

A marketing plan is a roadmap outlining your marketing goals, strategies, and tactics. It should include your target market, competitive analysis, unique selling proposition, marketing channels (such as social media, email marketing, and SEO), and a budget for marketing expenses.

Leveraging Social Media and SEO

Social media platforms like Facebook, Instagram, and Twitter are powerful tools for promoting your business and engaging with your target audience. Create a consistent posting schedule and share valuable content that resonates with your audience to build brand awareness and trust.

Search engine optimization (SEO) is the process of improving your website’s visibility on search engines like Google. Optimizing your website for relevant keywords and creating high-quality content can drive organic traffic to your site and attract potential customers.

E-commerce and Online Store Setup

If your business model involves selling products online, setting up an e-commerce store is essential. Platforms like Shopify, WooCommerce, and BigCommerce make creating a professional, user-friendly online store easy. Ensure your website is easy to navigate, mobile-friendly, and optimized for conversions.

Building Your Customer Base and Fostering Customer Loyalty

Attracting new customers is only half the battle; retaining them is equally important. Offer exceptional customer service, provide personalized experiences, and create loyalty programs to encourage repeat business. Encourage satisfied customers to leave reviews on your website and third-party platforms to enhance your credibility and attract new customers.

Final Thoughts

Starting a new business can be rewarding but requires careful planning, dedication, and hard work. By following the steps outlined in this guide, you’ll be well on your way to launching a successful small business. Remember, as a business owner, you’ll face unexpected challenges and hurdles along the way. However, with persistence, adaptability, and a strong support network, you can overcome these obstacles and achieve your entrepreneurial dreams.

This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction.

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